JSE-listed retail group Pepkor Holdings – proprietor of Pep, Pep Cell, Hello-Fi Company and Unimaginable Connection – continues to dominate cellphone handset gross sales in South Africa, with 11.5 million gadgets bought within the yr ended 30 September 2024.
“The group bought 11.5 million mobile handsets this yr, increasing market share to make the group the vendor of seven.5 out of 10 pay as you go smartphones in South Africa,” Pepkor stated, citing GfK knowledge.
In response to the corporate, smartphones contributed 60% to handset gross sales within the interval. This amounted to six.9 million gadgets, suggesting the stability of 4.6 million had been principally characteristic telephones.
Late final yr, Pepkor launched FoneYam (“my telephone” within the Nguni languages) – a mobile handset rental product designed to make cellphones extra inexpensive. FoneYam has proved standard, having surpassed the a million buyer mark this month. Month-to-month activations exceeded 120 000 on the finish of September, stated Pepkor.
On the time of writing, the FoneYam mobile rental e-book had a gross worth of R920-million.
General, the group’s fintech phase – together with mobile – elevated income by 27% yr on yr to R12.7-billion, with gross revenue margin increasing by 129 foundation factors to 48%. Working revenue elevated by 55% yr on yr to R1.4-billion.
Together with the connectivity portfolio, which sells handsets, Pepkor’s fintech arm consists of credit score, lending, insurance coverage and casual market portfolios.
Flash
Within the casual market, the group’s Flash enterprise supplies merchants with cellular merchandising choices by branded point-of-sale gadgets. Entrepreneurs utilizing the Flash system can promote airtime, knowledge, electrical energy and different value-added companies, and even distribute the R350 social reduction grants to qualifying recipients.
Flash elevated income by 20% yr on yr to R8-billion, with working revenue growing by 38% to R617-million. In response to Pepkor, this displays a seven-year compound annual progress price of twenty-two%.
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Whole throughput (digital turnover based mostly on face worth of merchandise bought) elevated by 30% yr on yr to R50-billion for the yr. The common throughput throughout the casual market dealer base of 165 000 elevated by 22% yr on yr. Gross sales of 1Voucher, a type of digital foreign money used to make funds by way of the Flash ecosystem, reached R15.7 billion for the yr, rising by 37%.
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