Instagram is contemplating the launch of a separate app for its short-form video characteristic, Reels, its chief Adam Mosseri instructed employees this week, The Data reported on Wednesday, citing an individual who heard the remarks.
The Meta-owned firm is seeking to reap the benefits of TikTok’s unsure standing within the US, aiming to offer the same video-scrolling expertise, the report added.
Meta didn’t instantly reply to a request for remark.
In January, Meta additionally introduced a brand new video enhancing app, Edits, a transfer seemingly geared toward buying a share of the consumer base of CapCut, the same video enhancing app owned by TikTok’s guardian firm, ByteDance.
Learn: Musk is just not thinking about shopping for TikTok
Meta beforehand tried out a standalone video-sharing app known as Lasso in 2018, with the purpose of competing with TikTok, however the app didn’t achieve a lot traction and the corporate later shut it down. — Kritika Lamba, (c) 2025 Reuters
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