MTN’s new streaming service, which the telecommunications group has partnered with Synamedia to develop, will give attention to the curation of native content material inside every of its markets in Africa.
Talking at a media occasion on Thursday, group CEO Ralph Mupita stated the operator is not going to essentially put money into a manufacturing studio to create content material itself, however as an alternative supply content material befitting its technique and target market from native producers in every market.
The service has already been piloted in Nigeria, MTN’s largest market by income and clients, with plans to increase to the remainder of the group’s portfolio already within the works. Mupita stated MTN’s choice to begin with Nigeria was influenced by that nation’s “vibrant” movie and music trade, the place a variety of content material is produced that’s not obtainable on main platforms.
“We aren’t creating the content material ourselves and we not creating what we name a manufacturing studio, however let’s consider it as curating native content material,” stated Mupita.
“With Nigeria TV, the content material we supply isn’t at the moment on main platforms, so we’re simply taking it to our clients. We now have 80 million Nigerians who’re our every day clients and we’re bringing them the flavour that they like.”
Mupita stated MTN’s technique is to not compete with Netflix and different worldwide streaming companies.
He stated the platform’s goal is to exist alongside different companies by offering distinctive content material to its customers, which is why native content material curation is crucial to MTN’s technique. Every working market the place MTN launches the service may have its personal distinctive providing.
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“It’s not a pan-African single answer, as a result of it must have that means in-country for it to work,” stated Mupita. – © 2025 NewsCentral Media
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