The automotive business is the commercial spine of South Africa’s economic system. It’s chargeable for 60% of the nation’s manufactured items exports and is the one largest home manufacturing sector.
It confronted challenges even earlier than the Donald Trump administration’s tariff insurance policies, with elevated competitors from imports and weak home demand. However the tariffs are an additional blow.
Car exports to the US have benefitted from the African Development and Alternative Act (Agoa), which has allowed duty-free entry to the US market. Now the sector is going through a 25% tariff on foreign-made automobiles and parts, in addition to the 30% tariff on South African imports that was suspended for 90 days.
The US was the vacation spot of 6.5% of automobiles exported from South Africa final yr, however that determine had grown 22% from the yr earlier than, making the US the fastest-growing area for our car exports. The tariffs could have a big affect on fashions which are exported there, in some instances dealing main blows to the factories and cities the place they’re produced, with ripple results all through the worth chains that hyperlink to them.
After all, South Africa is in the identical place as many different nations going through US tariffs. But when we’re to forestall the affect on our industrial base, we should act.
Step one is to attempt to have interaction US leaders to shift course. US overseas coverage, by means of Agoa, has lengthy mirrored an understanding of the strategic significance of rising Africa’s economies and constructing them as supply markets for US customers.
South African automobiles are solely 0.1% of these offered within the US, but it surely helps diversify publicity to Chinese language manufacturing, which is an more and more essential precedence for the US authorities.
Strategic precedence
Second, by guaranteeing the US is a crucial marketplace for South Africa’s merchandise, the US ensures it’s a strategic precedence for the South African authorities. If the US had been closed to South African items, South Africa’s wider geopolitical pursuits would shift to different strategic relationships, to the price of US affect. The Trump administration has mentioned it desires to barter. We should take it up and goal to clear commerce boundaries for the good thing about each our economies.
The second step is to reassess the South African Automotive Business Masterplan (SAAM35) tabled in 2018. This gives a highway map to 2035 for the business and focuses on constructing African markets in addition to diversifying into electrical automobiles. It’s time to revisit the plan to evaluate the way it can address the US tariff shock and guarantee it’s geared for the world we now discover ourselves in. The plan has bold targets, together with rising the business by 60%, rising native content material and considerably rising employment. These are effective targets, however the world for which the plan was arrange has modified.
Learn: Trump’s 25% tariff sparks huge concern for SA’s automobile makers
It’s now extra essential than ever, for instance, to deal with the remainder of Africa. To take action, we should make sure the African Continental Free Commerce Settlement is totally carried out for automobiles. The continent buys 1.3 million new automobiles per yr, a determine which is able to develop considerably.
Our manufacturing should deal with manufacturers and car varieties which are fitted to the continent, which has a lot to realize from lower-cost mobility options. We have to guarantee provide chains adapt for these outputs and our skilling system delivers individuals with the fitting abilities.

The plan already envisages South Africa as a producing hub for the continent, however such long-term plans should be dynamic and adapt to the altering atmosphere. Along with the US tariffs, Europe’s Carbon Border Adjustment Mechanism poses an additional problem for South African-manufactured automobiles regardless of already being the most important marketplace for our car exports. Nevertheless, the EU should additionally take care of American commerce shocks that would present new alternatives for our exports. The remainder of the world’s markets may also be seeking to forge new offers.
Enterprise clearly recognises the significance of the car manufacturing sector. It has vital spillover results into the remainder of the economic system, supporting industrial capability that permits many different producers. It’s a main employer and export income earner. It’s, inside a normal theme of deindustrialisation over the past three a long time, the one exception. It’s also a effective instance of how enterprise and authorities can work collectively to develop business.
Learn: Electrical automobile vs petrol: which is absolutely cheaper to run in South Africa?
The primary Motor Business Improvement Plan, launched in 1995, remodeled the car manufacturing business from a home producer to an export-orientated manufacturing powerhouse. It stands out for instance of how export-orientated industrial coverage can work.
Industrial coverage has actually not all the time adopted the instance, typically turning into distracted by import substitution, a certain technique to hurt worldwide competitiveness. SAAM35 should alter to the unusual new world we discover ourselves in, the place the world’s former champion of free commerce and globalisation has change into its greatest challenger.
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