Apple will host its northern hemisphere autumn occasion on 9 September at its headquarters in Cupertino, California, the place it’ll possible unveil a collection of latest iPhones and updates to different units and apps.
The upcoming launches are essential for Apple because it appears to be like to reverse a worldwide gross sales slowdown, notably in China, and lay out its synthetic intelligence highway map.
At its builders’ convention in June, Apple introduced a slew of AI options underneath the umbrella “Apple Intelligence”, together with a revamped Siri and an integration with ChatGPT. Nonetheless, these options will probably be obtainable solely on the most recent Apple units and will probably be rolled out steadily beginning later this yr.
Apple faces growing stress from opponents reminiscent of Samsung and Google, who’ve just lately introduced AI performance alongside their new Galaxy and Pixel smartphones, respectively.
Whereas Apple’s occasion invite teases “It’s Glowtime”, no additional particulars have been offered. The corporate sometimes proclaims new iPhones and watches on the autumn occasion, its greatest product showcase yearly.
Lately, iPhone gross sales have slowed because of a scarcity of serious upgrades in newer fashions and competitors from Android-based smartphone manufacturers providing high-end specs at decrease costs.
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Apple has mentioned its third-quarter gross sales had been higher than anticipated on the again of iPhone 15, its newest collection, which is about to obtain the brand new AI options. Total gross sales in China dropped greater than anticipated at 6.5%, pressured by Chinese language smartphone manufacturers, mainly Huawei. — Yuvraj Malik and Akash Sriram, (c) 2024 Reuters
