HMD International, which makes Nokia-branded telephones, stated it has teamed up with toymaker Mattel to launch the HMD Barbie Telephone, a pint-sized pink characteristic flip cellphone with a retro design.
The cellphone, priced at £99 (R2 300), is offered beginning on Wednesday in sure markets (not South Africa). The machine permits customers to make calls and ship texts however offers no entry to social media apps.
The Barbie-pink keypad has hidden designs that includes palm timber, hearts and flamingos that mild up at midnight, the corporate stated.
The launch coincides with the Barbie doll’s sixty fifth birthday this 12 months and follows the success of final 12 months’s Barbie film starring Margot Robbie, which grossed US$1.4-billion on the international field workplace.
Telephone specs
- Networks: GSM/GPRS 900/1800, WCDMA, LTE Cat1
- Working system: S30+
- Variant: Twin Sim/single Sim
- CPU: T107
- Storage: 128MB + 64MB (ROM/RAM), microSD assist as much as 32GB
- Show: 2.8-inch inner display screen and 1.77-inch exterior display screen
- Connectivity/sensors: Bluetooth 5.0, USB type-C and three.5mm AV jack
- Battery: 1 450mAh battery
- Audio:MP3 Participant, FM radio (wired/wi-fi)
- Dimensions: 108.4×55.1×18.9mm, 123.5g
- Digital camera: VGA digital camera with torch as flash
“I’d think about fairly a couple of individuals shall be tempted to purchase it as a little bit of enjoyable, however in actuality, everyone seems to be so depending on their smartphones that something greater than the odd day of detox shall be a stretch,” stated Ben Wooden, chief analyst at analysis agency CCS Perception.
Analysis agency CCS Perception estimates that HMD might promote greater than 400 000 Barbie telephones within the UK, the place will probably be out there by Vodafone and Argos.
Finnish agency HMD, which is backed by Google and Qualcomm, has launched a number of characteristic telephones, together with reissues of traditional Nokia telephones such because the 3210 and 3310. — Supantha Mukherjee, (c) 2024 Reuters
