Jorge Mendes has been within the scorching seat at Cell C for simply over a yr, and a turnaround on the long-troubled cellular operator is beginning to acquire traction.
On this episode of the TechCentral Present (TCS), Mendes sits down with TechCentral editor Duncan McLeod for an in depth interview through which he supplies an replace on what’s occurred previously yr at Cell C, paints of an image of the state of the enterprise right this moment, and units out what comes subsequent for the cellular operator.
To sign the administration crew’s intentions, and to declare the enterprise is on a brand new strategic footing and is out there for the long run, Cell C not too long ago refreshed its model identification and signalled its intention to take again market share from its larger rivals.
On this episode of TCS, Mendes tackles a spread of questions, together with:
- Why he left what appeared to be a plum job at Vodacom to tackle the troublesome problem of turning round Cell C;
- What went by way of his thoughts within the first few days on the job;
- Cell C’s plan to recapture the title of third largest cellular operator from Telkom – and to take the battle to MTN and Vodacom;
- Why Cell C has struggled to compete, the way it gathered enormous quantities of debt and why the brand new technique is its greatest however final likelihood of success;
- The state of Cell C’s funds – and particularly its stability sheet – following the latest recapitalisation led by its largest shareholder, Blue Label Telecoms;
- His relationship with Blue Label founders and co-CEOs Brett Levy and Mark Levy;
- The function of regulatory assist, particularly in name termination;
- Why Cell C handed again the spectrum it secured within the 2022 spectrum public sale, and its plans for participation in future auctions;
- The function of cellular digital community operators and wholesale providers in Cell C’s restoration plan; and
- Cell C’s technique to seize extra of the profitable contract market.
There’s a lot extra within the interview with Mendes – don’t miss the dialog!
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