TechCentral, the largest expertise publication in South Africa that’s aimed solely at a enterprise viewers, achieved near-record readership in September.
The publication achieved its second-best month-to-month readership on file final month, cementing its place because the main business-to-business expertise information platform within the nation.
“We’re very happy with the numerous readership progress we’ve seen up to now 12 months, with file or near-record numbers achieved each month since February,” mentioned editor-in-chief Duncan McLeod. “It reveals that we’re delivering the enterprise content material that the market craves.”
What’s much more spectacular is that the publication has achieved this with out resorting to methods like clickbait headlines which are sadly changing into commonplace amongst South African publications that don’t cost a subscription for his or her content material.
“We’re proudly clickbait-free, and we’ll proceed to ship the standard journalism that the market craves, with out resorting to sensation,” McLeod emphasised.
This focus, and the publication’s robust progress amongst enterprise readers, means TechCentral stays the proper advertising and marketing platform for corporations that promote services to different corporations.
Whereas many IT publications declare to succeed in this precious viewers, the reality is that they don’t: they’re firmly targeted on serving a shopper viewers – an area the place focused B2B promoting is commonly misplaced within the “noise”.
Actual IT determination makers
TechCentral is singularly targeted on serving a big and rising viewers of actual IT determination makers in enterprise and the general public sector with expertise information and evaluation that’s instantly related to them. That’s why main South African and worldwide expertise manufacturers companion with us, to succeed in our distinctive and precious readers.
TechCentral affords a variety of choices, tailor-made to your organization’s advertising and marketing targets and finances, to succeed in this influential viewers. These vary from banner promoting, to assured content material publicity within the type of expertly written promoted articles, to market-leading expertise reveals and podcasts.
The publication dietary supplements its breaking information and evaluation with market-leading interview reveals, the TechCentral Present (TCS), TCS Legends, Meet the CIO and TCS+, providing our readers and viewers fascinating insights from leaders within the tech area in South Africa and additional afield.
With a strategic concentrate on enterprise readers, not customers, we don’t dilute our viewers, which means we attain the actual determination makers in tech. Can your corporation afford to not be in entrance of this viewers?
To be taught extra about our viewers, or to interact additional with TechCentral and uncover how one can companion with us to satisfy your strategic advertising and marketing targets, please contact Natalie Kock by way of e-mail and let’s get the dialog began.
