A new information analytics platform has been launched to assist sellers on Takealot observe gross sales of varied merchandise to allow them to make strategic selections about which merchandise to promote on the web site.
Known as Takealytics, the platform ingests information from Takealot’s public API (utility programming interface) to trace merchandise and gross sales forecasts that assist sellers predict the speed of return of particular merchandise. Takealytics is impartial of Takealot.
“If you end up a vendor on Takealot and also you wish to usher in a brand new product, you place the cash in upfront, purchase the inventory in and record it on Takealot. Generally it doesn’t work so properly, however you’ll have invested some huge cash with out understanding in the event you have been going to get a return in your funding,” stated Robert Bodley, co-founder and CEO at Takealytics, in an interview with TechCentral.
“With Takealytics, we will let you see gross sales information upfront earlier than you buy the product so you recognize if it’s going to promote or not.”
In keeping with Bodley, Takealytics ingests numerous information factors on Takealot merchandise, together with critiques, the variety of rivals, descriptions and imaging – and it does this every day. To make its gross sales predictions, the platform updates real-time gross sales information on an hourly foundation for a interval of two weeks after which generates month-to-month gross sales forecasts for every product.
Sellers can use the information to find new greatest sellers, glimpse into classes that work properly or evaluate their merchandise in opposition to competitor gross sales charges.
Past Takealot
Sellers can entry the Takealytics platform by way of the online. Month-to-month subscription plans are tiered in keeping with a mix of the variety of product searches and variety of merchandise to trace {that a} vendor might have. Enterprise clients, which count on to expertise particularly excessive volumes of searches and merchandise tracings, can contact Takealytics for customized packages.
Bodley stated he and the workforce goal to broaden their information evaluation platform past Takealot in order that sellers finally have a view of gross sales information for merchandise throughout a number of marketplaces, not solely Takealot’s.
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“Finally, our purpose is to trace all marketplaces and even transfer out of South Africa to platforms which can be like Takealot in numerous markets. Jumia, for instance, is huge in Nigeria and Kenya,” stated Bodley. — (c) 2024 NewsCentral Media
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