Apple offered fewer iPhones and misplaced floor to Chinese language rivals final 12 months, reflecting the absence of Apple Intelligence in its largest market outdoors the US.
The iPhone slipped a degree to 18% market share in 2024, in keeping with Counterpoint Analysis information. Archrival Samsung Electronics additionally gave up share to faster-growing Android gadget makers from China, led by Xiaomi and Vivo. Apple marked a 2% gross sales decline for the complete 12 months, in keeping with the analysis, at a time that the broader market grew 4% globally.
Learn: Apple halts plan for iPhone {hardware} subscription service
Cupertino, California-based Apple has been taking part in catch-up on synthetic intelligence, with its suite of AI enhancements rolling out in phases following the launch of the iPhone 16 in September. These AI additions are usually not but obtainable in any type in China, the world’s greatest smartphone market, as the corporate remains to be working to safe native companions who may help present options like AI writing help and picture technology.
“Apple’s iPhone 16 collection was met with a blended response, partly as a consequence of an absence of availability of Apple Intelligence at launch,” Counterpoint director Tarun Pathak mentioned. “Nevertheless, Apple continued to develop strongly in its non-core markets like Latin America.”
Lenovo Group’s Motorola and Shenzhen-based Huawei Applied sciences and Honor Machine have been the fastest-growing manufacturers within the prime 10, the researchers discovered. China’s smartphone makers are all creating their very own in-house AI instruments and brokers, together with providers that may carry out duties on a person’s behalf. — Vlad Savov, (c) 2025 Bloomberg LP
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