Samsung Electronics has refreshed its most necessary line-up of smartphones, introducing the S25 sequence and saying a worth lower for South African patrons.
The brand new telephones, unveiled in San Francisco on Wednesday night South African time, run Android 15 and have an overhauled consumer interface, launched with the brand new OneUI 7, which Samsung will now start rolling out to older S-series units in addition to its Z-series foldable telephones and more moderen fashions of its lower-cost A-series units.
The brand new telephones have really useful retail costs in South Africa as follows:
- Samsung Galaxy S25 Extremely: R30 000 (256GB)
- Samsung Galaxy S25+: R23 500 (256GB)
- Samsung Galaxy S25: R20 000 (256GB)
That’s a welcome discount within the launch costs in comparison with the S24 sequence, doubtless the results of an improved rand change charge in opposition to key currencies as greenback pricing for the S25 line-up is similar because it was for final yr’s fashions. The S24 Extremely price R32 500 at launch, whereas the S24+ was R25 500 and the S24 was R22 500.
The costs of Samsung flagship telephones have a tendency to say no within the months following their launch, so until the rand instantly heads sharply south, shoppers ought to be capable to get their palms on them for even much less — in the event that they’re ready to be a bit of affected person.
In response to Samsung South Africa’s vp for cellular Justin Hume, OneUI 7 has been constructed from the bottom as much as be an “AI OS”, referring to the bogus intelligence instruments that the corporate is bundling into the software program.
‘Human-like AI brokers’
Samsung might be hoping shoppers discover these AI instruments helpful and that they spur upgrades to the most recent fashions. Thus far, Apple Intelligence – Apple’s advertising time period for AI – doesn’t seem to have had a significant affect on iPhone gross sales.
The brand new telephones characteristic “human-like AI brokers” that perceive context and might perceive pure dialog, based on Samsung South Africa. For instance, a consumer might ask the telephone to “discover photographs of my journey to Italy final yr”.
Learn: 2025 has began badly for Apple
Google’s Gemini AI software program can also be tightly built-in into the brand new software program.
Customers will be capable to take a photograph of the within of their fridge, and the software program will counsel recipe concepts. The identical may be finished with a drinks cupboard when making cocktails.
A lot of the AI processing will happen on-device as an alternative of within the cloud, Samsung says. Private info is encrypted and saved in Samsung’s Knox vault, a safe enclave on the telephone.
The brand new AI instruments are supported by a neural processing unit that Samsung says is 40% quicker than the NPU within the S24 line-up. The brand new NPU is built-in into the system-on-chip, a model of the Snapdragon 8 Elite SoC tweaked for Samsung by chip large Qualcomm.
Pre-orders in South Africa open instantly. These pre-ordering can elect to get a Galaxy Watch7 for R2 000 (it usually retails for R6 000). – © 2025 NewsCentral Media
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