Samsung Electronics plans to launch an ultrathin model of its Galaxy S25 cellphone within the first half of this 12 months, beating Apple to a promising new class.
The corporate previewed a cellphone known as the Galaxy S25 Edge on the conclusion of its Samsung Unpacked presentation Wednesday in San Jose, California. Constructing on an S25 line-up that was unveiled earlier on the occasion, the Edge mannequin is notable for its extraordinarily skinny profile.
The transfer units up a showdown this 12 months within the skinny smartphone section. Apple additionally is predicted so as to add an ultrathin model to its iPhone line later this 12 months, marking one in every of its boldest design adjustments in years. That firm usually unveils its new telephones in September.
Samsung plans to begin promoting the Edge within the US and different markets by the center of the 12 months, TM Roh, president of the cellular units enterprise, stated in an interview.
The Edge will use among the similar applied sciences as the brand new Extremely mannequin, however match them inside a slimmed-down design. Clients need the “greatest efficiency, the very best digicam options, the very best AI, however on the similar time they need an much more engaging type issue that stands out among the many pack,” Roh stated within the interview.
“We’ve been making an attempt to mix all the benefits of the S25 Extremely in a slimmer type issue,” he stated.
For Apple, a thin mannequin is its newest try and discover a new cellphone measurement that customers embrace. In recent times, it has supplied a mini iPhone and a Plus mannequin, however neither of them have been huge hits. The Plus model can be changed by this new thinner variant, which some are dubbing the iPhone Air. It is going to be the skinniest iPhone within the machine’s historical past.
‘Excessive expectations’
Roh stated Samsung selected the Edge identify as a reference to each the thinner design and the concept the cellphone will use extra cutting-edge know-how. It additionally recycles a model utilized by Samsung a number of years in the past when it first launched telephones with curved-edge shows.
Roh stated the corporate has “excessive expectations for this product”. Samsung hasn’t settled on a value, he stated, however acknowledged it will likely be cheaper than the $1 299-and-up Extremely.
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“Our objective is to place this at pricing that’s decrease than the Extremely fashions, so it’s extra accessible and has extra clients,” Roh stated. — (c) 2025 Bloomberg LP
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