In a tech media house that’s sadly more and more awash in clickbait and sensationalism, TechCentral stays South Africa’s trusted supply of expertise information and evaluation – and can stay so.
After recording file web site site visitors in 2024, the publication is off to a powerful begin within the new yr, with file readership numbers in January, which is historically a quieter month when many South Africans are nonetheless on annual depart.
“We’re very happy with the numerous readership progress we’ve got seen prior to now yr, with file or near-record numbers achieved virtually each month since final February,” says editor Duncan McLeod. “It reveals that we’re delivering the enterprise expertise content material that the market craves – with out sensation.”
This concentrate on high quality journalism, and the publication’s sturdy progress amongst enterprise readers, means TechCentral stays the right advertising and marketing platform for firms that promote services to different firms.
Whereas many IT publications say they attain this useful viewers, the reality is that the majority of them are focused at shoppers, and which means B2B advertising and marketing campaigns are sometimes misplaced within the “noise”.
“When you’re making an attempt to achieve actual choice makers in South Africa, the very last thing you want is on your message to be diluted on this means,” says TechCentral digital director Michelle Losco. “TechCentral is without doubt one of the few tech publications particularly aimed toward a enterprise viewers – and it’s the most important and greatest at what it does.”
Companion with TechCentral
Certainly, TechCentral is singularly targeted on serving a big and rising viewers of actual IT choice makers in enterprise and authorities with expertise information and evaluation that’s instantly related to them. That’s why main South African and worldwide expertise manufacturers companion with us, to achieve our distinctive and useful readers.
TechCentral gives a spread of choices, tailor-made to your organization’s advertising and marketing goals and funds, to achieve this viewers. To study extra about our readership, or to interact additional with TechCentral and uncover how one can companion with us to satisfy your strategic advertising and marketing goals, please contact Natalie Kock by way of e-mail and let’s get the dialog began. — (c) 2025 NewsCentral Media
