- The 8-member bloc will showcase its numerous sights beneath the model “Go to East Africa: Really feel the Vibe” through the March 4-6 commerce honest in Berlin, Germany.
- EAC goals to draw worldwide vacationers and traders by highlighting the area’s wealthy cultural heritage, pure magnificence, and distinctive sights.
- The EAC stand at ITB may even present a chance to member international locations to showcase their choices and additional penetrate the worldwide market.
Stakeholders in East Africa’s tourism trade have joined forces to make the East African Neighborhood (EAC) the phrase’s subsequent journey and hospitality hotspot through the March 4th-Sixth, 2025, Worldwide Tourism Bourse (ITB) in Berlin, Germany.
In a assertion launched on Wednesday, the EAC mentioned it is going to, for the primary time, take part within the international expo as a single entity on the planet’s largest tourism commerce honest.
Based on the EAC Secretary Basic Veronica Nduva, the bloc will showcase its numerous sights beneath the model “Go to East Africa: Really feel the Vibe.”
“That is a part of the EAC’s efforts to place the area as a number one international tourism vacation spot. The bloc goals to draw worldwide vacationers and traders by highlighting the area’s wealthy cultural heritage, pure magnificence, and distinctive sights,” Nduva defined.
Presently, the eight-member EAC gives a variety of experiences for vacationers. For example, it’s house to a number of the most iconic wildlife, together with the normal Large 5, with the very best inhabitants of lions on the planet.
Key tourism choices within the EAC
Mount Kilimanjaro, the very best peak in Africa, continues to attract adventurers from all over the world, whereas the Nice Migration, a pure marvel shared between Kenya and Tanzania, stays a significant spotlight for holidaymakers from the world over.
Moreover, the EAC’s vibrant cities, hospitable folks, and numerous ethnic communities additional improve its attraction as a must-visit vacation spot.
Based on the EAC, a joint ticket participation at ITB Berlin may even function a platform to advertise East Africa’s multi-destination tourism choices and cross-border experiences. “Worldwide guests have a chance to discover the seamless journey prospects throughout the area, with its breathtaking pure landscapes, pristine seashores alongside the Indian Ocean, and wealthy cultural traditions. The EAC goals to display the area’s potential to supply an unforgettable journey expertise for vacationers from all over the world,” the assertion provides.
Furthermore, the EAC stand at ITB will present a chance to member international locations to showcase their choices and additional penetrate the worldwide market to develop their home tourism industries.
Along with showcasing East Africa’s distinctive sights, ITB commerce honest will give delivery to beneficial alternatives for traders, authorities companies and different trade stakeholders to determine strategic enterprise partnerships. Exhibitors drawn from EAC member international locations can have an opportunity to interact with consumers from the profitable worldwide markets, additional enhancing their relationships with international journey commerce companions.
Sustainable tourism practices
The EAC may even convene a platform to deliberate on sustainable tourism developments and joint tourism advertising and marketing efforts because it launches the Go to East Africa: Really feel the Vibe” model.
In the intervening time, the tourism trade stays a essential contributor to the expansion of EAC financial system. The sector is a main earner of international change and is equally a key driver of latest job alternatives throughout the hospitality trade and within the complimentary enterprise segments.
By presenting itself as a unified bloc at ITB Berlin, the EAC is poised to reinforce its worldwide vacationer numbers whereas fostering sustainable tourism practices.
“We’re delighted to notice that the EAC has totally recovered from the impacts of COVID-19 by way of tourism numbers, with the area having recorded roughly 8.5 million worldwide vacationer arrivals in 2024, in comparison with pre-COVID ranges of seven.7 million arrivals in 2019,” Nduva acknowledged.
She additional famous that by the promotion of the “Go to East Africa: Really feel the Vibe” tourism model, in addition to the nationwide tourism manufacturers, the EAC will attain over 11 million vacationer arrivals by the tip of 2027.
The EAC invitations vacationers and trade stakeholders to expertise the area’s breathtaking magnificence and wealthy cultural heritage. From the towering peaks of its majestic mountains to the awe-inspiring Nice Migration and the heat of its folks, East Africa guarantees an unforgettable journey for each traveler.
Forward of the upcoming occasion, Fred Odek Odhiambo, Chairman of the East Africa Tourism Platform, underscored the importance of EAC’s participation, calling it a landmark step in positioning East Africa’s tourism sector on the worldwide map.
Go to East Africa: Really feel the Vibe
“Underneath the theme ‘Go to East Africa: Really feel the Vibe,’ we’re not solely showcasing the area’s beautiful landscapes and numerous cultures but additionally selling East Africa as a seamless, multi-destination expertise,” he mentioned.
Mr. Odhiambo additional emphasised the chance for the world to discover East Africa in its full vibrancy. “We sit up for forging strategic partnerships that may drive sustainable tourism progress and funding throughout the area,” he added.
The “Go to East Africa: Really feel the Vibe” marketing campaign, together with participation at ITB Berlin, is backed by the European Union by the LIFTED venture. The initiative—Leveraging Integration Frameworks for Commerce in Companies and Civil Society within the EAC—is co-financed by the EU and Germany’s Federal Ministry for Financial Cooperation and Improvement (BMZ).
LIFTED goals to reinforce regional, continental, and bilateral commerce in providers whereas strengthening civil society engagement throughout the framework of the African Continental Free Commerce Space (AfCFTA). The venture is applied by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) in liaison with the EAC Secretariat.
Learn additionally: Tourism and hospitality: Helpful tricks to soar in Africa’s aggressive market
