Apple has launched new variations of its iPad Air, enhancing the midtier pill with its M3 chip and synthetic intelligence capabilities in a bid to spur upgrades amongst clients.
The revamped line-up begins at US$599 for the 11-inch mannequin, and the 13-inch variant at $799.
Apple has been equipping its units with extra highly effective chips designed to deal with AI duties, corresponding to summoning ChatGPT to reply consumer queries, because it seeks to draw clients and preserve tempo with rivals together with Samsung Electronics and China’s Huawei Applied sciences which are racing to embed AI into their merchandise.
Final month, the corporate launched a budget-minded cellphone, iPhone 16e, decreasing the entry barrier for its telephones with Apple Intelligence to round $600 to win again clients trying to purchase midrange telephones in key markets corresponding to India.
Apple Intelligence is a set of options with entry to ChatGPT that lets customers write e-mails, messages and edit photographs amongst different capabilities. Whereas Apple Intelligence was not instantly obtainable when the iPhone 16 collection was launched in September final 12 months, the corporate has since been rolling out a set of AI options in additional languages and areas in phases.
iPad gross sales
Final Could, Apple launched a era of iPad Air with M2 chip, with the 11-inch machine sporting the identical worth as the most recent model.
The corporate mentioned on Tuesday that whereas it has up to date the common iPad with double the storage for the bottom variant and the A16 chip, the product is not going to assist Apple Intelligence.
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The corporate’s iPad gross sales got here in at $8.1-billion for the vacation quarter, above estimates of $7.3-billion, in response to knowledge compiled by LSEG. Over half of the gross sales within the three-month interval have been to clients who have been new to iPad, the corporate mentioned. — Juby Babu in Mexico Metropolis and Akash Sriram, (c) 2025 Reuters
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