First Nationwide Financial institution and Choose n Pay will subsequent month lengthen their eBucks rewards programme partnership to a broader phase of FNB’s buyer portfolio.
Having kicked off in a pilot part final November with FNB’s personal banking purchasers, the broader deployment will see the programme rising from the present 1.4 million prospects to the complete contingent over 6.4 million registered eBucks customers.
In line with Lytania Johnson, CEO of FNB’s private phase, who spoke at an occasion hosted by FNB and Choose n Pay on Monday, information goes to play a key function within the programme’s growth as extra FNB prospects are uncovered to it, with hyper-personalisation central to customising rewards for purchasers relying on their spending behaviour.
“What’s nice now could be we are able to see precisely the place our prospects are buying, the place they’re after they do and the instances they store. All that speaks to once we current presents to our prospects, that’s once we hyperlink that information again in,” Johnson advised TechCentral. “We are able to then get away from utilizing a generic to positioning our presents to prospects to drive a extra personalised engagement [with them].”
Johnson mentioned the growth of the rewards programme presents FNB and Choose n Pay with a possibility to know their prospects higher. Over time, as extra buyer information is harvested, FNB purchasers will obtain presents which might be extra particular to their wants and spending habits.
One of many easiest methods of utilizing buyer information in a extra targeted manner is to encourage behaviour that maximises the rewards they earn by the programme. That is one thing FNB already does with its eBucks prospects, mentioned Johnson. FNB sends a immediate to a consumer who has simply paid for gasoline at a non-retail associate to allow them to know what number of rewards factors they might have earned if that they had bought their gasoline at a associate filling station.
Buyer behaviour
Within the case of groceries, prospects might be notified of the rewards they may have earned – similar to eBucks factors, reductions or buying vouchers – had they shopped at a Choose n Pay as a substitute. These prompts are supposed to encouraging members to hunt out their nearest Choose n Pay retailer the following time they buy groceries.
“It unlocks a lot alternative for additional interplay and personalised engagement together with your prospects,” mentioned Johnson.
Learn: Choose n Pay strikes again at Checkers with eBucks deal
Though the programme solely kicked off final November, FNB has already noticed modifications in buyer behaviour pushed by the financial institution’s partnership with Choose n Pay. In an announcement on Monday, FNB mentioned that its personal banking purchasers who opted in for the programme elevated their spend at Choose n Pay shops. Round 90% of this improve was attributed to FNB prospects who beforehand apportioned lower than 20% of their whole grocery spend at Choose n Pay.
eBucks Rewards CEO Pieter Woodhatch, who additionally spoke at Monday’s occasion, mentioned FNB has paid out greater than R30-million in rewards to Choose n Pay prospects for the reason that programme’s inception.
One of many programme’s targets is to encourage prospects to go for digital technique of transacting as a substitute of money, which advantages each FNB and Choose n Pay whereas decreasing threat. Transactions utilizing FNB digital playing cards by way of the FNB app appeal to as much as 10% extra in rewards factors. Related rewards are earned by consumers on Choose n Pay’s asap! app, a competitor to market main Checkers Sixty60.
Choose n Pay CEO Sean Summers mentioned round 30% of the retailer’s whole income is facilitated by way of money transactions, which the retailer goals to minimise to scale back prices and the related threat. “The price of dealing with money is big. All the safety [that comes with] dealing with money makes it actually costly.” — © 2025 NewsCentral Media
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