The Higher Connection. In all places You Go. Or just simply Y’ello. Model id issues, and MTN South Africa – considered one of South Africa’s most valued manufacturers – is keenly conscious of that truth.
Certainly, when a giant client model modifications its model positioning, it’s at all times a giant deal – not solely due to the work concerned behind the scenes but additionally as a result of it helps shift the narrative for that model in small however essential methods within the public consciousness.
For a handful of instances in its storied, 31-year historical past, MTN has refreshed its model picture. And it’s simply hit the “play” button on the newest overhaul.
On this episode of TechCentral’s TCS+ enterprise expertise podcast, MTN South Africa GM for residential and post-paid providers Bertus van der Vyver unpacks the corporate’s newest model id and why it made the selections it did.
Within the podcast, Van der Vyver chats about:
- Whether or not model finally ends up influencing technique, or the opposite means round;
- How the brand new model positioning – the payoff line is Collectively We Make Strikes – aligns with MTN’s ongoing efforts round buyer expertise, community innovation and its service choices;
- How customers will expertise the model refresh;
- How the modifications tie into MTN’s social and enterprise commitments; and
- How MTN’s new model id will permit the corporate to distinguish itself out there, together with in relation to its opponents.
Don’t miss this fascinating dialog concerning the worth and significance of branding.
Take heed to this episode of TCS+
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