TechCentral, South Africa’s strongest B2B expertise information and data platform, has a brand new proprietor.
TechCentral’s long-serving enterprise companion, Publishared – based by digital publishing business veteran Michelle Losco – has acquired NewsCentral Media, TechCentral’s writer, for an undisclosed sum.
Duncan McLeod, the founding father of each NewsCentral Media and TechCentral, will keep on as managing editor and can proceed to guide the editorial workforce and be absolutely concerned within the enterprise post-transaction.
In a press release, Losco and McLeod stated the acquisition marks a big improvement not just for TechCentral and Publishared but in addition for ICT publishing in South Africa – and for the native expertise sector that TechCentral has served with ardour over the previous 16 years.
“This comes at a pivotal and thrilling second in TechCentral’s progress story,” stated Losco. Each readership and advertiser demand are at all-time highs – a transparent reflection of the belief and credibility the publication has constructed over time. We’re proud to be constructing on that momentum and are dedicated to driving the publication’s continued progress.”
Losco added that TechCentral is the “definitive platform for reaching expertise choice makers in South Africa”.
Market enlargement
“Because of this we’ve chosen to take a position and combine the 2 corporations’ groups, permitting us to increase our product providing and unlock even larger alternatives for manufacturers focusing on this useful viewers.”
McLeod echoed this view and stated the acquisition of TechCentral is a “main improvement within the storied lifetime of this publication and units it up completely for its subsequent interval of progress and market enlargement”.
“Michelle and her workforce, led by operations director Natalie Kock, will convey a brand new power to the title, and I look ahead to the improvements and progress plans that may stream from the mixture of those two profitable corporations,” McLeod added.
“I’m enthusiastic about working much more intently with Michelle and her top-class workforce of promoting gross sales executives and buyer relationship administration professionals. We’ll be saying new hires to our editorial workforce within the coming months, too.”
The information of Publishared’s acquisition of NewsCentral Media comes as TechCentral continues to notch up report readership. This as enterprise choice makers more and more hunt down ICT-related information and evaluation they will belief, freed from clickbait and sensationalism.
TechCentral’s newest readership report, set simply final month – and which surpassed September 2024’s report of distinctive readers and pageviews – has reaffirmed its increasing position because the main supply of credible and reliable data for the ICT sector and for enterprise expertise choice makers throughout industries.
“TechCentral stays steadfast in its strategy to delivering information, video interviews and different compelling B2B content material that’s not solely credible however in publishing data on which individuals can rely to make actual enterprise choices,” stated McLeod.
Added Losco: “The publication’s unmatched credibility is the consequence not solely of staying true to our mission of serving our group of enterprise readers with factual and useful expertise journalism, but in addition of sustaining a strict ‘Chinese language wall’ between editorial and promoting. There might be no change to this coverage post-acquisition.”
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