eMedia Holdings, the guardian of e.television and Openview, has disclosed viewer adoption figures for its eVOD streaming service, which it launched three years in the past.
In eMedia’s annual report for the 2024 monetary yr, printed on Monday, the group mentioned some 1.13 million customers have registered to observe the service since its introduction in August 2021.
Though the group hasn’t disclosed what number of energetic customers eVOD has, it claimed a 19% improve in watch time over the 2023 monetary yr, reaching 1.3 billion minutes.
The service, which has each free and subscription elements, was launched in response to different streaming companies out there in South Africa, together with Showmax and Netflix. It features a vary of native programming, together with unique eMedia sequence and films.
eMedia disclosed the preferred content material out there on eVOD. These programmes are:
- Native sequence: Home of Z Extensive; Smoke & Mirrors; and Isitha: The Enemy – Blood and Betrayal
- Worldwide sequence: Elif, Annekan die Swa Kry and Doodsondes
- eVOD originals: The Umbrella Males: Escape from Robben Island; Yolanda is Swanger and Piet’s Sake
Progress plans
The broadcasting group mentioned its plans for the present monetary yr – to March 2025 – embrace increasing the out there eVOD functions for sensible TVs, providing new content material by way of Openview’s new set-top field (which might connect with the web), and providing new promoting “improvements” that embrace the introduction of live-stream promoting and show banner advertisements in programming.
Within the annual report, eMedia described eVOD because the “Netflix of South Africa” – MultiChoice-owned Showmax and Netflix itself may beg to vary – and gives a platform “primarily stuffed with e.television’s native content material in a video-on-demand format”. – © 2024 NewsCentral Media
